20 Questions for Erica Tanov

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Erica Tanov

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Veteran designer Erica Tanov hit the fashion scene with a line of ethereal, boho lingerie, and has since expanded her empire to include everything from jewelry to home goods. Below we dig into a few of her favorite things, and take a spin around her eclectic, yet extremely refined Berkeley home.

My Style

If you weren’t a designer, you would be?  A botanist

What inspires you the most?  Nature

Who is your ultimate style icon?  Louise Nevelson

The movie interior you’d move into if you could?  The Royal Tenenbaums

What’s your go-to hostess gift?  Our Erica Tanov sanctuary candle made of beeswax with essential lavender oil



Which paint colors are you obsessed with?  Benjamin Moore’s Super White and Farrow & Ball’s Hague Blue

What pattern are you currently loving?  One pattern? Never!

What’s your favorite decorating cheap thrill?  Changing nobs or handles on cupboards can do wonders.


The album you could put on repeat for hours?  Stevie Wonder, Songs in the Key of Life

The most inspiring museum you’ve been to?  The de Young Museum in San Francisco and the Musée National Picasso Paris

Your favorite cocktail to whip up?  Hot Lips: tequila, two wheels of Fresno peppers (deseeded and depithed), six cilantro leaves, one ounce ginger syrup

The restaurant you can’t get enough of?  Rucola in Brooklyn

The best hotel you’ve ever spent the night in?  Hotel Saint Cecilia in Austin, TX

The flower you adore most?  Boronia, a tiny flower with the most magnificent fragrance


Where do you head for decorative accessories?  Flea markets and estate sales

Who makes the best bedding?  Erica Tanov, of course!

Who do you love for furniture?  If I had a limitless budget, I would love some pieces from BDDW.

The florist you trust most?  Freshly Cut in Berkeley and Crimson Horticultural Rarities in Oakland.

The best shop you’ve discovered while traveling?  Minä Perhonen in Tokyo

A local shop doing everything right?  Flowerland in Albany, CA

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