Holiday Stories

Instagram’s Favorite Florists Design a Picture-Perfect Arrangement

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In our new video series, “A Visit With…,” our favorite designers, tastemakers, and influencer friends stop in at One Kings Lane HQ to show us what they do best—and how they’re getting ready for the holidays this year. #MyHolidayStyle

You’ve probably double-tapped on one (or hundreds) of Putnam & Putnam’s outrageously beautiful flower arrangements on Instagram. We have been longtime fans and simply can’t get enough of them.

Helmed by Michael and Darroch Putnam, the NYC florist’s romantic, over-the-top creations have charmed the likes of design and fashion’s fete set (Martha Stewart, Olivia Palermo, Joseph Altuzarra) as well as editors all over, from Vogue to Elle Decor. It’s easy to see why, given the duo’s creations are anything but mere arrangements—there’s the artful bouquet, fragile and ethereal, under a bell jar; the verdant, overgrown garden dreamed up for a Cartier fashion collaboration; the vine-entwined storybook scene they most recently brought to life for Bergdorf Goodman.

So who better to turn to than Michael and Darroch for a little help with pulling together a seasonal arrangement that’s both stunning and snap-worthy just in time for Thanksgiving—and the holidays around the corner. Inspired by a classic autumnal palette of reds, golds, and fall foliage along with seasonal bounties such as elixir-berry branches, amaryllises, and pomegranates, the duo shows us, step by step, in the video above how you can easily create a voluminous bouquet. The one serious lesson we learned? Always have one “face flower.” What’s a face flower? Click play above to find out for yourself—and get to know Michael and Darroch.

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One Response to “Instagram’s Favorite Florists Design a Picture-Perfect Arrangement”

  1. Jill Simpson says:

    I love their work, thanks for sharing. FYI, I think what you mean are ILEX berries (like holly), not elixir.

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