Sisterhood is at the very core of Sefte, the gloriously dreamy bedding brand founded by Sarah Pearsall (above left) and Jenn Pearsall Kobert. And it’s not just because they’re twins.
Launched in 2008, Sefte was born out of a father-daughters trip to Peru that piqued the sisters’ interest in handcrafted textiles. Today Sarah and Jenn refer to the artisans they work with—primarily Peruvian women—as their “extended sisters of Sefte.” By providing these female artisans with jobs, Sefte helps them stay near their homes instead of having to move to the city for other work. “They’re able to stay where their entire families are based. We like to keep the sisters together,” Jenn says.
Made by hand using only the finest materials and artisanal weaving techniques, every one of Sefte’s pieces tells a story beyond its luxuriously soft touch, Jenn says: “Knowing that something you’re putting on your bed is made by hand and ethically sourced, and has a soul to it, that’s something different.”
For Sarah and Jenn, Sefte is also the thread that keeps them connected while living cross-country from each other (Sarah in New York, Jenn in California). “We’ve been making it more of a priority to be side by side together,” says Sarah, “because we’ve noticed Sefte’s heartbeat is stronger when we’re together.”
Here, we step inside Sarah’s and Jenn’s personal sleep spaces to talk about the feel-good concept behind their brand, how to style Sefte’s gorgeous pieces, and the keys to making your best bed yet.
Sarah’s Sleek East Coast Sanctuary
Where she lives: New York City
Sarah’s style: “I’m a bit more glamorous, modern-chic. But I still have that crystal-loving, essential-oil-using, meditation vibe to my style. Our rooms reflect where we live. I’m a New Yorker.”
The vibe: “I want my environment to foster relaxation, rejuvenation, and reflection. And I think living in New York City, there’s so much visual, auditory, and energetic feedback as soon as you step out of the front door. I wanted my bedroom to be the antithesis of that. Something that’s calming for the eye, calming for the spirit, a place where I can connect with myself again.”
The palette: “Color plays a huge role in the bedroom, and it plays a huge role at Sefte in general. I think colors and materials create the kind of vibe or energy that you feel in a space. Pale blue and white gave me a feeling of lightness, of water and air and relaxation. I didn’t want anything too dark or too saturated. I wanted a serene feel. I wanted nothing with heavy graphics but rather to let the texture of the fabric be the graphic, so it’s more tonal.”
How she makes the space hers: “I really believe that you should have something personal, special, or sacred on your nightstand—something that makes your eyes and your heart happy,” Sarah says. Her bedroom is filled with such mementos, including beach artwork that reminds her of her early childhood in San Diego, a piece of fabric crocheted by her Swedish grandmother, a horse-shape rock that her mother gave her (Sarah grew up riding), and an heirloom wooden chest from her husband’s family.
Color plays a huge role in the bedroom, and it plays a huge role at Sefte in general. I think colors and materials create the kind of vibe or energy that you feel in a space.
Jenn’s Relaxed West Coast Retreat
Location: Marin County, CA
Jenn’s style: “I have more of a boho feel. Sarah calls me a hippie. I’m in Marin; I’ll take it. I have a very casual bedroom, a very casual house. Very California.”
The vibe: “The ultimate luxury right now is finding a place in your home or life where things are simple and slow and uncluttered. And that’s my bedroom. I’m inspired by nature, a muted color palette, organic design. Texture is huge—so lots and lots of layers of textiles. I love vintage, and I pair it with very contemporary pieces. I think that there’s something really time-honored, beautiful, and soulful about these old pieces and bringing them into a new atmosphere.”
The palette: “Color is what awakens or calms the spirit, really. It plays a huge role in the tone of the space. My bedroom is a combination of creams and whites. I really like to live in a natural color palette. It brings me a lot of serenity. When I come home, I want to be calm and at peace.”
How she makes the space hers: Jenn’s collection of crystals lives in a wooden bowl on her bedside table, sourced from places she visited and from Lake Tahoe, CA, where she and Sarah grew up. “I look to them for visual and spiritual inspiration. I rearrange them all the time. They’re like my little worry dolls.” Also on her nightstand is lavender, freshly picked from her garden. “It’s intoxicating, but it’s not overwhelming when you’re trying to sleep.”
The ultimate luxury right now is finding a place in your home or life where things are simple and slow and uncluttered.
The Sefte Way to Get a Good Night’s Sleep
Make your bed for you. “What is really incredible about the bedroom is that it’s entirely about you,” Jenn says. “I think that the ‘comfortable bed’ is very personal,” Sarah adds. “Are you a hot sleeper, or are you a cold sleeper? Do you read in bed, do you meditate in bed? Do you spend time with your kids in bed? All of these things should play a role in each piece that you put on your bed—each fabric, each type of pillow.”
Start with sheets. “You spend a third of your life in bed. So you want to surround yourself with something that feels really good… luxurious, whispery-soft, clean bedding,” Sarah says. “Laundered a million times into its perfect state of softness,” Jenn adds. Sefte’s percale sheets are a cool, breathable option perfect for warm sleepers.
Pile on the layers. A duvet, a coverlet, a throw blanket, tons of pillows: Layers are absolutely key in creating your best bed. “The layers, for me, become more than the sum of their parts,” Jenn says. “It creates a softness. You can’t just feel it, you can actually see it.”
Change with the seasons. Though they both sleep on percale year-round, Sarah and Jenn love changing things up with the seasons. Swapping out a cotton blanket for an alpaca one is a favorite move, but they recommend switching more than materials. “It’s about color too. I change out my throws and pillows with the seasons. [For spring] I really like white and sea glass. In the winter I tend to bring in more silvers and charcoals,” Jenn says.
Embrace the imperfect. At the end of the day, it’s not about creating a space that feels pristine but rather one that’s comfortable and lived-in. “The undone bed—we don’t mind that, we don’t mind wrinkles,” Jenn says. Such imperfection “is beautiful to me. That’s where the beauty begins.”