Click Pin it to share this product on Pinterest! A favorite of designers for its premium quality, Dura Pad provides the ultimate in cushioning and insulation for fine rugs. It features a needle-punched fabric with textured waffle backing for improved gripping power on hard surface floors and carpets alike. Dura Pad is designed for use under rugs of any kind and helps prevent premature wear. Made in the USA. Launched in 1914 as an importer of antique Oriental rugs, Safavieh now also designs and manufactures its own floor coverings. But one thing has remained the same for four generations: The family behind Safavieh has continued to emphasize comfort, durability, craftsmanship, and sheer beauty, as this collection of traditional rugs makes abundantly clear.