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In 2010 Stacy Herzog and Sarah Reid founded Frieda and Nellie, a New York-based jewelry brand that combines statement vintage jewelry with hand-knotted friendship bracelets. Over the years, Stacy and Sarah have scoured the world in search of beautiful vintage pieces to incorporate into their own collections and in the process have amassed a treasure chest of one-of-a-kind glorious baubles from the 1920s to the 1970s.