Alfredo Paredes & Brad Goldfarb
Set of four individual tin letters, spell out L-I-V-E. California-inspired design.
Alfredo Paredes is executive vice president and chief retail creative officer of Ralph Lauren Corp., overseeing all creative direction and product presentation for Ralph Lauren Corp. worldwide. Mr. Paredes brings Mr. Lauren’s cinematic vision to life in Ralph Lauren stores and showrooms around the globe. Leading Ralph Lauren Home’s creative direction, design, and advertising, Mr. Paredes plays a key role in the evolution and elevation of the Ralph Lauren brand.