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The Power of Glamour

Simon & Schuster

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The Power of Glamour

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Product Information

Virginia Postrel
Page count:
7.375" x 9.125"

Why We Love This

This might be the very first book to explain what glamour really is--not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. From vacation brochures to military recruiting ads, Virginia Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions. The result is myth shattering: a theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams to influence our everyday choices.