Simon & Schuster
This might be the very first book to explain what glamour really is--not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. From vacation brochures to military recruiting ads, Virginia Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions. The result is myth shattering: a theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams to influence our everyday choices.