Founded in 2000 by Yvonne Force Villareal and Doreen Remen, the Art Production Fund (APF) helps contemporary artists achieve mammoth goals. From permanent and temporary installations to performance art, works are often presented in unexpected public venues, making the art highly visible to anyone.
Image: Cutting-edge art graces NYC taxis—one of the APF’s signature projects.
The APF collaborators gain exposure outside the traditional gallery space. From its well-known Prada Marfa installation on a West Texas highway to rotating contemporary art murals on roll-down shutters and the sides of buildings in New York City, APF’s initiatives are groundbreaking and attention-seeking.
Images: A monumental sculpture by Yoshitomo Nara and a large-scale mural by Shepard Fairey transform the urban landscape.
To make contemporary art more attainable, the APF launched Works on Whatever (WOW) in 2005. Adding new items each year, this collection of functional objects allows artists to work in unconventional mediums. Water bottles, towels, and plates are all produced in limited editions and available only through very select outlets.
Image: Ordinary items get revamped by blue-chip artists, including beach towels by Kehinde Wiley (left) and Julian Schnabel (right) and a plate by Rudolf Stingel (center).