A Stylish Start
In 1989, Ashwell opened the first Shabby Chic shop in Santa Monica, CA. Her personal style of mixing heirloom accents, furniture in antique finishes, and slipcovered seating quickly gained a loyal following. Soon books, television appearances, and more stores followed, making the brand a household name.
“Bringing together sumptuous oversize comfort, with a bit of romance and whimsy, makes for a home that is warm and inviting.”
Beauty. Comfort. Function. These are the tenets of Shabby Chic. “Any piece in the collection must reflect all three words,” says Ashwell. “We’ve created a world filled with beautiful pieces that guests feel free to put their feet up on and that can withstand kids’ sticky fingers.”
Left: Ashwell’s signature—and machine-washable—slipcover comes in custom fabrics. “I don’t iron,” she says. “I like the crumpled, lived-in look.”
The allure of age and authentic imperfections define Shabby Chic furniture. Ashwell and her team scour renowned antiques fairs like Round Top and Brimfield for vintage pieces and finishes, patinas, and palettes to inspire their creations. Items in the collection below are painted and distressed to look vintage for style that feels personal, not precious.
Left: Rachel looks through her vintage collection. “If you choose pieces well, whether new or old, they can become heirlooms,” she says.