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Named and settled by the Chumash Indians, Ojai means "Valley of the Moon." Subsequently part of a Mexican land grant, and now a California idyll, the town has always drawn a unique blend of corporate refugees seeking relaxation, celebrities seeking escape, and artists, yogis, and transcendental types seeking their inner innerness. Johnny Cash, Julie Christie, and artist Beatrice Wood have been among its storied residents. The Ojai design vibe calls for a nod to Hispanic and Mission styles, an embrace of nature, and a full-bore pursuit of serenity.