We approach our product with three equally important factors in mind; beauty, utility, and longevity. These points are critical to us, as all three must be in balance to make a piece worth owning. • As furniture is always seen first, it must visually spark something in the imagination or soul. • A product has to fulfill a purpose. It has to be able to function within a space. • The product has to last. In both utility and aesthetics, a product has to have a reason to be passed along.