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Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt believes great design is filled with expressive elements, calming aesthetics and undeniable character. Through their design studio, southern California retail store, and eponymous Pure Salt Shoppe, the duo creates inspired spaces, products, and experiences that encourage people to live deeply in each moment through clean, functional, family-friendly design.

Pure Salt x Momeni

This hand-knotted wool rug has been gently distressed to give it the warmth of a well-kept heirloom. Its muted hues and intricate motifs make it a welcome addition to just about any room. A rug pad is recommended to help prevent slipping and extend the life of the rug.

Jute is the softest of the plant fibers commonly used for floor coverings, which means this handwoven rug feels as inviting as it looks. With its classic tight braid, the rug is beautiful on its own or with another rug layered on top. A rug pad is recommended to help prevent slipping and extend the life of the rug.

This handwoven linen rug will become even softer and more beautiful with age. Inspired by a vintage kilim, it features the subtlest of stripes and distinctive stitching that gives it the warmth of a much-loved heirloom. A rug pad is recommended to help prevent slipping.

Enjoy the look of history with the durability of new fibers, the Corfu Collection features both. A wool flatweave topped with a simple hand-woven stitching technique adds just the right amount of detail to ground a space. The neutral ivory and antiqued color palette fits in with many different aesthetics and works well as a layering piece.

The timeless appeal of jute is at the forefront of the Navagio Collection. They feature a Nepalese knotted construction that uses a loop pile and cut pile to create a sophisticated stripe pattern. The blending of textures and the simplicity of stripes makes it easy to work this rug into neutral or colorful home designs.

Hand-knotted of wool, this rug has been gently distressed to give it the warmth of a well-kept heirloom. Its muted hues and intricate motifs make it a welcome addition to just about any room. A rug pad is recommended to help prevent slipping and extend the life of the rug.

This handwoven linen rug will become even softer and more beautiful with age. Inspired by a vintage kilim, it features stripes of fabric pieced together with distinctive stitching that gives it the warmth of a much-loved heirloom. A rug pad is recommended to help prevent slipping.

This handwoven linen rug will become even softer and more beautiful with age. Inspired by a vintage kilim, it features subtle stripes and distinctive stitching that gives it the warmth of a much-loved heirloom. A rug pad is recommended to help prevent slipping.

The beauty of natural colors and texture are on display in the Matira Collection. Made of 100 percent jute and finished with an imperfect hand-stitched technique, it enhances the organic feel of the warp and weft in the rug. Details like the striped pattern and the blending of the hues all highlight the artistry of the craftsperson.

The natural beauty of jute is on display in the Palma Collection. Each rug features the stunning variations that can be found in a 100-percent jute hand-woven construction. With some lines added for movement, it’s a decidedly modern design choice with some serious staying power.

Tufted polka dots give this rug a sense of whimsy ideal for a kids' room, a den, or even a bedroom, while the neutral color provides a quiet sophistication. The rug is handwoven of Argentinian wool, which is known for its exceptional resilience. A rug pad is recommended to help prevent slipping.