About The Brand

Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt believes great design is filled with expressive elements, calming aesthetics and undeniable character. Through their design studio, southern California retail store, and eponymous Pure Salt Shoppe, the duo creates inspired spaces, products, and experiences that encourage people to live deeply in each moment through clean, functional, family-friendly design.